About us

Loola & Goo are friends Louise Harlen (Loola) and me, Julia Baker (Goo). We met five years ago when our eldest sons started school and soon realised we’d had similar career paths and shared many common passions, in particular costume and vintage fashion.
Louise has worked as a fashion designer all over the world for brands including Paul Costelloe, Karen Millen and Monsoon. She specialises in occasionwear and embellishment.

I trained as a set and costume designer before honing my skills as a costume maker at the Royal Opera House, English National Opera and Glyndebourne Festival Opera. I also made wedding dresses for Bridalwear designer Caroline Parkes.

With our unique combination of talents Louise and I realised that together we could create something special to be treasured and began experimenting with the fabrics and trims we had both squirrelled away over the years. We created our first collection of accessories largely inspired by the theatricality of the Roaring ’20’s Flapper Girls. Spurred on by the enthusiasm and support of our loved ones we began selling through local boutiques and fairs. We have been designing, hand-making and absorbing the steep learning curve of business alongside our growing families. We are excited to present to you our first wholesale collection.

Photography by Sarah Rimmo-Toure